Business to CONSUMER

Measuring, monitoring and continuously improving the consumer experience has become more challenging with each new channel available for consumer marketing, communication, and product or service delivery.   These new channels present both challenges and opportunities with regard to better understanding consumer behaviors, preferences and key drivers.

Whether you are trying to better understand your customers' needs, desires and perceptions for a new ad campaign, or trying to identify, monitor and maintain the ultimate service experience, Metrix Matrix has the depth and breadth of experience to help.  The New Knowledge which Metrix Matrix can provide helps businesses of all sizes measure and improve their delivery of products and services and enhance the experience of all customers.

Metrix Matrix services and research in the B2C sector include:

  • Market Research and Branding Studies

  • Customer Satisfaction Surveys

  • Post-Transaction Surveys

  • New Client Surveys

  • Attrition Surveys

  • Focus Group Studies

For more information about our survey and research capabilities, please contact Donna Ford at 888-865-0065, ext 106 or at